Over the semester I learned many tools on how to internet transition to the web. So many organization get intimidated by social media. They think its a young person games. A lot of companies believe that social media is just this unsolvable Rubik’s cube. Which I do understand to some degree. When you think about it young demographic tends to “rule” social media, but it get them is trouble more often than not.
*case in point
From what I’ve learned from my course is that social media is not difficult to master, in fact I can break it down in 5 easy steps.
But before I get to those tips here is quick recap on why social media is so important.
1. Know Your Audience.
This is one of the most important, but yet simplest step. Before make any type of social media page you have to figure out who do want your information to go to. Once you find your target audience you will know exactly what to kind information you should be posting. First Lady Michelle Obama’s organization Let’s Move is the perfect example of knowing your audience. The Let’s Move organization targets childhood obesity, so she aims her information at children and their parents.
With anything you do, you should have a goal you want to achieve. Social media is the same aspect.When you’re starting out you goals should be smalls. I know everyone wants 1 million followers or to be the #1 trending topic, but good things come to those who wait. Start your goals out small for instance; make it a goal to post at least six times a week. Give yourself a time limit, by finding the key time to post online. Each social media sight has a certain time where they are at their peak.
-Facebook: 1 pm -4 pm/ best days Sun, Thurs, Fri, Sat
-Twitter: 12 pm, 3 pm, 5 pm- 6 pm/ best days Tues, Wed, Thurs
– Instagram: 8 am – 9 am, 5 pm/ best days Mon &Tuesday
- For more info on peak social media times check out http://coschedule.com/blog/best-times-to-post-on-social-media/
3. Be Personal
You should get to know you’re target audience; I mean not personally unless you that kind of time. For those of you don’t have that time, an easy way to do this is just to be relatable. Show your more human side, show off the people who actually make your organization work. The Make-A-Wish Foundation’s Instagram does a great job of showing the people that work for and volunteer with them. People like to know that their donating their time to something more that just another faceless organization. So show off that great staff of yours, they work hard and deserve some time to shine.
4. Take advantage of trends
We all know that social media is full of trends that change everyday. How our society operates things are the top story and forgotten about the next. So you have to be on top of things to stay in the loop. Staying in the know is not that difficult. All you have to do listen to either what your audience or your staff is talking about. When you insert these “trending topic” into your post try to give them a fun spin. People like a good laugh, it takes their mind off the stress going on it the world. An example of this working in their favor is Oreo company, during the blackout at Super Bowl XLVII.
5. Know your limits
When posting on social media you never want to overload your audience. For instance you never want to post to much in one day. I know you may think that your are sharing good information for the benefit of others. The thing is you are, but on social media its just seen as annoying. You have to know how to balance out your post. My best advice is to make yourself a Conversation Calendar. Which just a blue-print for your social media posting. When you make a calendar it not only gives you a game plan, it gives your audience a balance of knowing when and what your posting.
If you take this five tips in consideration you will be well on your way to making a name for yourself in the social media-verse. Good-luck with your organizations and happy posting.