Ethics and Health Content

Healthcare_Marketing_Ethics

When having a health blog its so fun post online promoting your causes, keeping up with the trends, but things can go from good to bad quickly. Organizations can get caught up with keeping up with the trends and forget they may offend someone. Its all well in good to create fun content for your audience, but you can not offend the people you need. Ethics play an important role in health content. An example of keeping up with trends going wrong is this twitter post by The Salvation Army: salvation-army

For those of you who do not know about the dress, it was on going internet discussion whether the dress was white and gold or blue and black. The Salvation Army saw an opportunity to capitalize on the trend and created the image you see above you. The public found it offensive to compare something as serious as domestic violence to a dress. Health organizations should take in consideration how these issues affect the people their who fall victim to them. Even if something things may seem like a harmless fun, you have to keep in mind somethings are not a laughing matter. Issues that include violence or sexual assault of any kind are off limits when it comes to trending topics. Health issues are not the only thing companies make mistakes on. This yoga studio had a cringe-worthy post about 9/11.

original

It is more that just the companies that have to take responsibilities for what gets put online, its the health professionals as well.  I understand that doctors, nurses, etc. are just people like you and I, but they have to hold themselves to a high standard. People in the medical profession cannot be seen just gallivanting in the streets online, and expect none to know. For example the doctor in Miami doctor that drunkenly destroyed a uber.  Those in the medical profession should use more discretion online. Even though they are in a more social environment, they still have to conduct themselves in a professional manner. Those who cannot conduct themselves in such a way should be reprimanded by the hospital. Also the medical centers should provide class on how to properly conduct themselves online.

Come to think of it everyday individuals could use a class like this. At this day in age the internet is full of what people call “trolls”. Basically these trolls go out of their way to offend people in situation where their input is not even wanted. These trolls also thrive of not having correct information, always spewing out incorrect information. There is honestly for this type of online behavior the only ones who find it funny are the ones doing it. Every time you post online you should think about what your saying; not saying you should walk on eggshells but don’t purposely cause trouble. That being said people who do love to troll that best thing you can do is ignore them all the people want is attention. So remember: keep-calm-and-don-t-feed-the-trolls

Back to health organizations, following ethics do not have to stressful subject for you. I can be fun for you as well. For example you can take an ethical stance on nutrition. Now, that may not sound like a loud of fun, but it all depends on how you spin it. Debunking food myths is fun way to keep that ethical integrity and get some traffic on your page.

So, when it comes to posting online keep a positive  head, don’t be offensive, and still have fun with it.

Blog Evaluation

blog-evaluation-blog-mentorship

When it comes to blogs it is good to have all the details correct about the different social media sites. The past entries have been about the easy stuff, finding which site best suits you and matches the criteria. The real thing you have to worry about in Social Media is not how many friends or followers you have, its the smaller things that actually matter the most. The things that play a factor in whether your page works is what happens after your post, tweet, etc. There are six questions that you must ask yourself with every post.

1.Did you grab attention?

2.Did you deliver delight?

3.Did you cause people to want to share?

4.Did you initiate a discussion?

5.Did you cause people to take an action?

6.Did your participation deliver economic value?

High Conversation Rate  

One of the thing your page should have to ensure it’s effectiveness is a high conversation rate. What this is, is when your audience not only comments on the post but has conversations exchanging ideas in the comment section. To have a high conversation rate you have to know your audience. It’s good to know what will get the conversations going. Just so you know topics do not always have to be serious it’s okay to make a joke to get people talking.

Analytics dashboard

While watching out for all these things it may prove to be difficult to keep track of all of it. The best solution would be to get an analytics dashboard. An analytics dashboard is used to track your page’s usage of your page. Sites like Twitter already provide this tool for its users. The dashboard on will track your Twitter pages how others are interacting with your tweets,  URL clicks, and which sources link to your content. Other sites like Topsy show which keywords tweeted the most, unfortunately was purchased by Apple two year ago. An image of the Topsy dashboard is shown below:

unnamed-535x253

 

More tips about how to prefect your health blog at www.Kaushik.com.

Strategy in Blogs

blog-post-it-strategy

To complete any task successfully there must be a strategy that you follow to ensure the results you desire. When soldiers go into wars zones they don’t just shoot blindly hoping they hit the bad guy, they have a plan of action. The same goes for you when making you blog, especial when it consist of cause you care so much about.  When staring and maintain a health organization’s blog there are for easy steps that must be your main focus.

  • Identify you target audience: If your cause is to ending texting while driving, you would got after those between the ages of 16-28. The types of audiences organizations are Senior citizens, Parents, College students, teenagers, and children. Other things also come into play when choosing an audience like race, household income, education level, and location.
  • Determine your objective: You have to know how your going to go about supporting your cause. Will you use pictures to persuade and inform then, short videos to entertain and inform, or go post short facts and statics. For each method there are social media sites dedicated to it, so your choices are plentiful.
  • Select the appropriate channel your message: For example say you decided to take the picture route, you would have to choose the site that caters to photos and has more uses in your demographic. Which would be the app Instagram.
  • Decide how much time and effort to invest: When using social media sites you get what you put out. You have to have eye catching material; that not only catches their attention but makes them want to know more. However it is possible to overload your audience with to much subject matter. Going back to the photo example when using a site like Instagram, people do not respond well when is constantly uploading photos. So instead making 3-5 post a day, you would just have one a day.

Blogging

“Each channel is different and has differing engagement, content, and community norms. Understanding the way people naturally use or participate in social media channels is also very helpful in determining your strategy,” (The Health Communicator Social Media Tool Kit pg. 5).

The Health Communicator Social Media Tool Kit in basically the guideline that any health organization should go by to insure that they have a successful social media presence. They provide several simple yet effective tips like, using colorful images, simple yet catchy health messages, and including a URL on images that links back to your website.

Below are some links to examples of Health Organizations that used these tips successfully:

American Red Cross’s Facebook

American Red Cross does a good job in keeping there audience engaged. By sharing the stories of people’s lives they have affected, it gets audience emotional and gives information about the organization. A.R.C also stays relevant by using trends like “Throwback Thursday or Tbt”.  T.B.T is when people would post old pictures of themselves online. A.R.C does the same showing how organization made a difference in WW2.

Susan G. Komen Foundation’s Instagram

Susan G. Komen Foundation is an organization that spreads breast cancer awareness. The organization’s Instagram is full of images of breast cancer survives, how to conduct self checks, motivational quotes. As far as followers go they have over 19,000, but what they lack in is comments. When organizations use sites like Instagram the comments are important, it shows your audience is engaging in your content and with each other.

At&t It can wait’s Twitter

At&t does a great example of knowing your audience, with the cause of stopping texting and driving they aim to teenagers and young adults. They are good when it comes to what content to post getting a good number of likes and re tweets, ensuring the information is shared. The only problem they have is consistency. The organization post from everyday to every other day, to a few days in between. They key is to get a consistent flow, everyday or every other as long as its consistent.

By using these examples and the tips provided in your organization’s strategy, you will be running a successful page in no time.