Instagram is a photo-sharing, video-sharing, and social media website. The site originally launched in October 6, 2010; since then the company has gown to over a million users and to a billion dollar industry.
In those years of growth Instagram can be used for more than just looking at pictures of your celebrity crush, or seeing how interesting the hot guy at work is. Several business and companies use Instagram to promote their brands, products or whatever sale they want us to know about.
As we see this Instagram can easily be used for consumerism and pushing products, but it has another use that some people have been over looking. Instagram has been and can be a place to raise money and better the lives of others. Think about Instagram has so much untapped potential from non profit organization. The biggest problems that organizations run into is “how to get my message out their?”. And, the answer to the question is simple pictures. Images may be the quickest way to pull at a person heart stings, for example take the Sarah McLachlan commercials. Now I know what your thinking her song helps a lot with pulling heart strings, but I guarantee pictures of sad animals will get your attention.
- Promote you site
- Promote your text-to-give campaigns
- Launch a hashtags fundraising campaign
- Promote fundraising events
- Offer promotions discounts
- Thank your donors
Another key issue in ensuring your organization’s page stays in lives of your followers. Which is not as difficult as it sounds what you have to do is very simple. The rules to Instagram are very simple if someone follows you follow them back. When they post something like it or leave a comment (a positive one of course). People are more likely to interact with you online if you interact with them.
Hospitals are even getting in on the Instagram train. According to the website www.healthcarecommunication.com they are five ways the hospitals are making their way into the Intsa-world.
- Take photos of your staff or brand ambassadors: In the age of social media, your followers want to see authentic pictures of your people. Build trust and loyalty by sharing photos of your staff at work, your fans participating in events or people using your product or receiving a service. Arnold Palmer Hospital is one example of a hospital brand showing off their fun loving staff hard at work. As a children’s hospital they do a good job of sharing their child friendly staff and environment.
- Share a sneak peek photo: Make your followers feel special by rewarding them with a first look at something few have seen yet. This could include a new product, a future ad, a new building or an event.
- Behind the scenes shots: When I think behind the scenes, Piedmont Healthcare in Atlantais the first brand that comes to mind. The hospital decided to raise awareness for living donor transplants by providing minute-by-minute updates on their social media networks, including photos on Instagram. As a follower, I felt like I was given a once in a lifetime opportunity to be a partof something that most people never have the opportunity to, unless they go to medical school.
- Photos that embody the lifestyle your brand represents: If you’re a health or healthy lifestyle brand, it’s time for you to start sharing motivational photos and health tips that educate or inspire your followers to live a healthy lifestyle. With 5,009 photos the Institute for Integrative Nutrition is definitely a nutrition and education brand to check out for ideas.
- Comical or creative displays of a product or service: Chobani is one nutrition food brand doing just this. From sharing funny pictures of the dog staring at the yogurt drooling, to the yogurt’s travels to the pool or the city, the successful food brand has made its product cool and fun. They’ve turned being healthy into an adventure, an adventure that begins with Chobani.
These organizations have proved that Instagram is not just for posting a pictures of your food or having a good time for the night. There is no reason why your organization should miss out in the positivity; follow these easy steps and your organizations message will be well received.