How to take you Health Org. online

social-media-cube-1024x922

Over the semester I learned many tools on how to internet transition to the web. So many organization get intimidated by social media. They think its a young person games. A lot of companies believe that social media is just this unsolvable Rubik’s cube. Which I do understand to some degree. When you think about it young demographic tends to “rule” social media, but it get them is trouble more often than not.

 *case in point 

From what I’ve learned from my course is that social media is not difficult to master, in fact I can break it down in 5 easy steps.

But before I get to those tips here is quick recap on why social media is so important.

1. Know Your Audience.

This is one of the most important, but yet simplest step. Before make any type of social media page you have to figure out who do want your information to go to. Once you find your target audience you will know exactly what to kind information you should be posting. First Lady Michelle Obama’s organization Let’s Move is the perfect example of knowing your audience. The Let’s Move organization targets childhood obesity, so she aims her information at children and their parents.

2.Set Goals

With anything you do, you should have a goal you want to achieve. Social media is the same aspect.When you’re starting out you goals should be smalls. I know everyone wants  1 million followers or to be the #1 trending topic, but good things come to those who wait. Start your goals out small for instance; make it a goal to post at least six times a week. Give yourself a time limit, by finding the key time to post online. Each social media sight has a certain time where they are at their peak.

-Facebook: 1 pm -4 pm/ best days Sun, Thurs, Fri, Sat

-Twitter: 12 pm, 3 pm, 5 pm- 6 pm/ best days Tues, Wed, Thurs

– Instagram: 8 am – 9 am, 5 pm/ best days Mon &Tuesday

3. Be Personal

You should get to know you’re target audience; I mean not personally unless you that kind of time. For those of you don’t have that time, an easy way to do this is just to be relatable. Show your more human side, show off the people who actually make your organization work. The Make-A-Wish Foundation’s Instagram does a great job of showing the people that work for and volunteer with them. People like to know that their donating their time to something more that just another faceless organization. So show off that great staff of yours, they work hard and deserve some time to shine.

4. Take advantage of trends

We all know that social media is full of trends that change everyday. How our society operates things are the top story  and forgotten about the next.  So you have to be on top of things to stay in the loop. Staying in the know is not that difficult. All you have to do listen to either what your audience or your staff is talking about. When you insert these “trending topic” into your post try to give them a fun spin. People like a good laugh, it takes their mind off the stress going on it the world. An example of this working in their favor is Oreo company, during the blackout at Super Bowl XLVII.

Oreo-dunk-dark-tweet173

5. Know your limits

When posting on social media you never want to overload your audience. For instance you never want to post to much in one day. I know  you may think that your are sharing good information for the benefit of others. The thing is you are, but on social media its just seen as annoying. You have to know how to balance out your post. My best advice is to make yourself a Conversation Calendar. Which just a blue-print for your social media posting. When you make a calendar it not only gives you a game plan, it gives your audience a balance of knowing when and what your posting.

facebook-business-conversation

If you take this five tips in consideration you will be well on your way to making a name for yourself in the social media-verse. Good-luck with your organizations and happy posting.

 

 

 

Advertisements

Snap-chat me your business if it’s cool

Health campaigns have used nearly all of the social sights; but there is one site that goes by unused. That unused site is called Snap-chat. Snap-chat was released in September 2011, and in just five years it has become one of the most downloaded applications. Snap-chat is an image and video messaging application. By November 2015 snap-chat had reached 6 billion video sent per day, and 7 million daily video views in 2016. As you can see Snap-chat does have the numbers to promote any idea your organization. Some companies have already decided to ride the snap wave to promote their products. Companies like Taco Bell, Grub Hub, and Complex Magazine all have used Snap-chat to their benefit, and if they can do it so can you.

Grubhub-Snapmadness

Here some tips to get your snap-chat started

  • Develop Content: Create valuable tutorials about something in your area of expertise.
  •  Give users a glimpse behind the scenes at your company: you want to show people that your more than just a company; your people brought together for a common goal.
  • Invite Participation: Social media should be social, not a one-way megaphone for promotions. Imagine how great it would feel if your favorite guitar brand replied to your snap of a song. You can give your followers that feeling, too. I know its not realistic to reply to everyone of your followers, but those few your do can make a difference.
  • Get Creative: For example Dove to inspire viewers to celebrate their own beauty. In this snap the company drew on the image with bold colors to emphasize their message.

More of these helpful tips can be found on the socialmediaexaminer.com.

When making a Snap-chat be sure to tell a story, you want to keep your audience captivated. Trying adding some intensive to viewing your snaps. For example, Grubhub showed a pizza disappearing piece by piece just to give out coupon for a free delivery.

In short to successfully ride the Snap-chat wave you just have to find your edge, and work it.

 

 

Ethics and Health Content

Healthcare_Marketing_Ethics

When having a health blog its so fun post online promoting your causes, keeping up with the trends, but things can go from good to bad quickly. Organizations can get caught up with keeping up with the trends and forget they may offend someone. Its all well in good to create fun content for your audience, but you can not offend the people you need. Ethics play an important role in health content. An example of keeping up with trends going wrong is this twitter post by The Salvation Army: salvation-army

For those of you who do not know about the dress, it was on going internet discussion whether the dress was white and gold or blue and black. The Salvation Army saw an opportunity to capitalize on the trend and created the image you see above you. The public found it offensive to compare something as serious as domestic violence to a dress. Health organizations should take in consideration how these issues affect the people their who fall victim to them. Even if something things may seem like a harmless fun, you have to keep in mind somethings are not a laughing matter. Issues that include violence or sexual assault of any kind are off limits when it comes to trending topics. Health issues are not the only thing companies make mistakes on. This yoga studio had a cringe-worthy post about 9/11.

original

It is more that just the companies that have to take responsibilities for what gets put online, its the health professionals as well.  I understand that doctors, nurses, etc. are just people like you and I, but they have to hold themselves to a high standard. People in the medical profession cannot be seen just gallivanting in the streets online, and expect none to know. For example the doctor in Miami doctor that drunkenly destroyed a uber.  Those in the medical profession should use more discretion online. Even though they are in a more social environment, they still have to conduct themselves in a professional manner. Those who cannot conduct themselves in such a way should be reprimanded by the hospital. Also the medical centers should provide class on how to properly conduct themselves online.

Come to think of it everyday individuals could use a class like this. At this day in age the internet is full of what people call “trolls”. Basically these trolls go out of their way to offend people in situation where their input is not even wanted. These trolls also thrive of not having correct information, always spewing out incorrect information. There is honestly for this type of online behavior the only ones who find it funny are the ones doing it. Every time you post online you should think about what your saying; not saying you should walk on eggshells but don’t purposely cause trouble. That being said people who do love to troll that best thing you can do is ignore them all the people want is attention. So remember: keep-calm-and-don-t-feed-the-trolls

Back to health organizations, following ethics do not have to stressful subject for you. I can be fun for you as well. For example you can take an ethical stance on nutrition. Now, that may not sound like a loud of fun, but it all depends on how you spin it. Debunking food myths is fun way to keep that ethical integrity and get some traffic on your page.

So, when it comes to posting online keep a positive  head, don’t be offensive, and still have fun with it.

Blog Evaluation

blog-evaluation-blog-mentorship

When it comes to blogs it is good to have all the details correct about the different social media sites. The past entries have been about the easy stuff, finding which site best suits you and matches the criteria. The real thing you have to worry about in Social Media is not how many friends or followers you have, its the smaller things that actually matter the most. The things that play a factor in whether your page works is what happens after your post, tweet, etc. There are six questions that you must ask yourself with every post.

1.Did you grab attention?

2.Did you deliver delight?

3.Did you cause people to want to share?

4.Did you initiate a discussion?

5.Did you cause people to take an action?

6.Did your participation deliver economic value?

High Conversation Rate  

One of the thing your page should have to ensure it’s effectiveness is a high conversation rate. What this is, is when your audience not only comments on the post but has conversations exchanging ideas in the comment section. To have a high conversation rate you have to know your audience. It’s good to know what will get the conversations going. Just so you know topics do not always have to be serious it’s okay to make a joke to get people talking.

Analytics dashboard

While watching out for all these things it may prove to be difficult to keep track of all of it. The best solution would be to get an analytics dashboard. An analytics dashboard is used to track your page’s usage of your page. Sites like Twitter already provide this tool for its users. The dashboard on will track your Twitter pages how others are interacting with your tweets,  URL clicks, and which sources link to your content. Other sites like Topsy show which keywords tweeted the most, unfortunately was purchased by Apple two year ago. An image of the Topsy dashboard is shown below:

unnamed-535x253

 

More tips about how to prefect your health blog at www.Kaushik.com.

Strategy in Blogs

blog-post-it-strategy

To complete any task successfully there must be a strategy that you follow to ensure the results you desire. When soldiers go into wars zones they don’t just shoot blindly hoping they hit the bad guy, they have a plan of action. The same goes for you when making you blog, especial when it consist of cause you care so much about.  When staring and maintain a health organization’s blog there are for easy steps that must be your main focus.

  • Identify you target audience: If your cause is to ending texting while driving, you would got after those between the ages of 16-28. The types of audiences organizations are Senior citizens, Parents, College students, teenagers, and children. Other things also come into play when choosing an audience like race, household income, education level, and location.
  • Determine your objective: You have to know how your going to go about supporting your cause. Will you use pictures to persuade and inform then, short videos to entertain and inform, or go post short facts and statics. For each method there are social media sites dedicated to it, so your choices are plentiful.
  • Select the appropriate channel your message: For example say you decided to take the picture route, you would have to choose the site that caters to photos and has more uses in your demographic. Which would be the app Instagram.
  • Decide how much time and effort to invest: When using social media sites you get what you put out. You have to have eye catching material; that not only catches their attention but makes them want to know more. However it is possible to overload your audience with to much subject matter. Going back to the photo example when using a site like Instagram, people do not respond well when is constantly uploading photos. So instead making 3-5 post a day, you would just have one a day.

Blogging

“Each channel is different and has differing engagement, content, and community norms. Understanding the way people naturally use or participate in social media channels is also very helpful in determining your strategy,” (The Health Communicator Social Media Tool Kit pg. 5).

The Health Communicator Social Media Tool Kit in basically the guideline that any health organization should go by to insure that they have a successful social media presence. They provide several simple yet effective tips like, using colorful images, simple yet catchy health messages, and including a URL on images that links back to your website.

Below are some links to examples of Health Organizations that used these tips successfully:

American Red Cross’s Facebook

American Red Cross does a good job in keeping there audience engaged. By sharing the stories of people’s lives they have affected, it gets audience emotional and gives information about the organization. A.R.C also stays relevant by using trends like “Throwback Thursday or Tbt”.  T.B.T is when people would post old pictures of themselves online. A.R.C does the same showing how organization made a difference in WW2.

Susan G. Komen Foundation’s Instagram

Susan G. Komen Foundation is an organization that spreads breast cancer awareness. The organization’s Instagram is full of images of breast cancer survives, how to conduct self checks, motivational quotes. As far as followers go they have over 19,000, but what they lack in is comments. When organizations use sites like Instagram the comments are important, it shows your audience is engaging in your content and with each other.

At&t It can wait’s Twitter

At&t does a great example of knowing your audience, with the cause of stopping texting and driving they aim to teenagers and young adults. They are good when it comes to what content to post getting a good number of likes and re tweets, ensuring the information is shared. The only problem they have is consistency. The organization post from everyday to every other day, to a few days in between. They key is to get a consistent flow, everyday or every other as long as its consistent.

By using these examples and the tips provided in your organization’s strategy, you will be running a successful page in no time.

Give for the Gram

slide_229570_1038234_free

Instagram is a photo-sharing, video-sharing, and social media website. The site originally launched in October 6, 2010; since then the company has gown to over a million users and to a billion dollar industry.

In those years of growth Instagram can be used for more than just looking at pictures of your celebrity crush, or seeing how interesting the hot guy  at work is. Several business and companies use Instagram to promote their brands, products or whatever sale they want us to know about.

hm-instagram-homephoto-1

As we see this Instagram can easily be used for consumerism and pushing products, but it has another use that some people have been over looking. Instagram has been and can be a place to raise money and better the lives of others. Think about Instagram has so much untapped potential from non profit organization. The biggest problems that organizations run into is “how to get my message out their?”. And, the answer to the question is simple pictures. Images may be the quickest way to pull at a person heart stings, for example take the Sarah McLachlan commercials. Now I know what your thinking her song helps a lot with pulling heart strings, but I guarantee pictures of sad animals will get your attention.

All these organizations have to do to promote their charities is follow these steps like other organizations have.

  • Promote you site
  • Promote your text-to-give campaigns
  • Launch a hashtags fundraising campaign
  • Promote fundraising events
  • Offer promotions discounts
  • Thank your donors

charity-water-instagram

Another key issue in ensuring your organization’s page stays in lives of your followers. Which is not as difficult as it sounds what you have to do is very simple. The rules to Instagram are very simple if someone follows you follow them back. When they post something like it or leave a comment (a positive one of course). People are more likely to interact with you online if you interact with them.

Hospitals are even getting in on the Instagram train. According to the website www.healthcarecommunication.com   they are  five ways the hospitals are making their way into the Intsa-world.

  1. Take photos of your staff or brand ambassadors: In the age of social media, your followers want to see authentic pictures of your people. Build trust and loyalty by sharing photos of your staff at work, your fans participating in events or people using your product or receiving a service. Arnold Palmer Hospital is one example of a hospital brand showing off their fun loving staff hard at work. As a children’s hospital they do a good job of sharing their child friendly staff and environment.11312166_1242437789115603_574814266_n
  2. Share a sneak peek photo: Make your followers feel special by rewarding them with a first look at something few have seen yet. This could include a new product, a future ad, a new building or an event.
  3. Behind the scenes shots: When I think behind the scenes, Piedmont Healthcare in Atlantais the first brand that comes to mind. The hospital decided to raise awareness for living donor transplants by providing minute-by-minute updates on their social media networks, including photos on Instagram. As a follower, I felt like I was given a once in a lifetime opportunity to be a partof something that most people never have the opportunity to, unless they go to medical school.
  4. Photos that embody the lifestyle your brand represents: If you’re a health or healthy lifestyle brand, it’s time for you to start sharing motivational photos and health tips that educate or inspire your followers to live a healthy lifestyle. With 5,009 photos the Institute for Integrative Nutrition is definitely a nutrition and education brand to check out for ideas.
  5. Comical or creative displays of a product or service: Chobani is one nutrition food brand doing just this. From sharing funny pictures of the dog staring at the yogurt drooling, to the yogurt’s travels to the pool or the city, the successful food brand has made its product cool and fun. They’ve turned being healthy into an adventure, an adventure that begins with Chobani.

These organizations have proved that Instagram is  not just for posting a pictures of your food or having a good time for the night. There is no reason why your organization should miss out in the positivity; follow these easy steps and your organizations message will be well received.

LinkedIn for Heath Organization

perfil-de-Linkedin

For those who do not know what LinkedIn, is in short it is a professional version’s Facebook and other social sites. Unfortunately if you use it like I do it’ll just be more emails for strangers in your Gmail account.

When it is used correctly it can be a great asset to any business. The site is the perfect way  for these organizations to find the perfect employees; people that have great ideas and a passion for the organization. But before you go hiring you entire your entire work force online here’s a few tips you should follow.

  • When setting your  LinkedIn profile picture be sure to always use your company or organizations logo. It’s something easily recognizable for anyone using the site.
  • Add eye catching graphics, provide the types of services or products you provide. This my be the first time people are hearing about your so its best to make a good impression.
  • Being that LinkedIn is a site used for professional use so posting any job openings would be helpful to both others and the site.
  • Get your employees involved as well. People are more likely to join or listen to something if their friends are involved. So if your employees promote your page on theirs, which their friends will see and spread your organizations horizon.

Do People Even Use LinkedIn for Health?

LinkedIn has over a million healthcare professionals including clinics, researchers, administrative professionals, etc. 

leave-grays-anatomy-on-the-bookshelf-discover-how-to-connect-with-healthcare-professionals-on-linkedin-2-638

Is there a place on LinkedIn strictly for the Healthcare profession? 

Yes, there are several groups you can use to find to the specific profession you seek. Go to the “Group Directory” tab on the LinkedIn page and type in any of these health groups listed below.

  • Student Doctor Network
  • Medical Device Network
  • Physicians Alternative Career Network (PACnet) – for MDs who want a career doing something other than practicing medicine and direct patient care.
  • Healthcare Physicians Practice Network
  • Registered Nurse Group
  • ExecuCare Professional Nurse Organization
  • Bio/Pharmacy Professionals
  • Health Informatics Technology (HIT) Group

If you use this site correctly you can expand your company’s horizon, all while keeping that professionalism companies require.